Our mission & values

Why we built CamproiInsights

Our mission

Help product, marketing and data teams make better decisions with clear, trustworthy analytics. We believe every company should understand how users move through funnels, what drives retention and which campaigns actually pay off.

Data-rigour

We care about data quality as much as UX. Our event models, metrics and dashboards are based on best practices from modern data stacks and real-world experience with SaaS, ecommerce and B2B companies.

Empathy for teams

We’ve been product managers, performance marketers and data analysts ourselves. We know how it feels to ship features, report on campaigns and answer ad-hoc questions — that’s why we design CamproiInsights around real workflows, not vanity charts.

Transparency

Clear pricing, no hidden fees. You see exactly which features and data volumes are included in each plan, and you can scale up or down as your product and marketing needs evolve.

Long-term impact

We don’t just ship dashboards and leave. We help teams standardize KPIs, connect data sources and build a durable analytics layer that can power BI tools like Power BI and Tableau for years.

Since 2019

About CamproiInsights

We help teams bring product, marketing and BI analytics into one clear, actionable view.

Ready to make your analytics data-driven?

Book a 30-minute call to see how CamproiInsights can help you track funnels, retention and campaign ROI in one place.

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Our story

How CamproiInsights came to life

CamproiInsights was started by a small group of product managers, marketers and data engineers who were tired of jumping between disconnected tools. They had seen how hard it was to answer simple questions like “Which features drive retention?” or “Which campaigns really pay back our spend?”.

What started as internal frameworks for funnels, cohorts and BI-ready data models turned into a platform that helps teams unify product events, campaign data and revenue into one analytics layer. Today we work with digital products of different sizes — from early-stage SaaS teams to established ecommerce brands.

"Every team deserves clear, trustworthy metrics — without needing a full data engineering department."

— CamproiInsights founding team

Our team

The people behind CamproiInsights

Experienced analytics, marketing and BI specialists.

Maximilian Schmidt

Co-founder & Head of Product Analytics

Former product lead in B2B SaaS and ecommerce. 8+ years defining product metrics, funnels and experimentation frameworks for fast-growing teams.

Product analytics strategy
Funnels & activation metrics
Experiment design

Sophia Weber

Director of Marketing Analytics

7+ years leading performance marketing and analytics teams. Specialised in multi-channel attribution, campaign ROI and data-driven budgeting.

Marketing analytics & ROI
Attribution modelling
Data-driven budgeting

Jonas Müller

Senior BI Engineer

Builds analytics-ready data models for Power BI, Tableau and other BI tools. 9 years designing data warehouses, semantic layers and standardized KPI definitions.

BI data modelling
Dimensional modelling
KPI standardisation

Lea Hoffmann

Head of Customer Success

6+ years helping teams roll out analytics tools across product, marketing and leadership. Focused on enablement, training and long-term adoption.

Onboarding & enablement
Analytics training
Stakeholder alignment